Vodafone / VMLY&R / 2020

A royal revolution for the mobile generation.

Vodafone needed a brand platform that pushed them away from a focus on phones and displayed the power their customers wield. 'You Rule' put the Stream Queens, the Kings of Content and Rejectors of Contracts in charge, allowing them to rule fairer, faster and further.

Beautiful costumes, diamond-filled crowns and burning contracts made this campaign stand out in a sea of same. Built on a design system that covered everything from fifty-metre billboards to in-store brochures.

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From pitch to playbook.

Starting with lots of late nights lots, stimulus and sketches, the 'You Rule' campaign was taken from pitch to production and playbook for distribution to internal teams and agency partners.

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MINT*D

A delightfully fresh take on dental hygiene.
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TELSTRA

A world-class design system, led by light.
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HIVER

The essential bank for essential workers.
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© All work owned by Elliot Owen and subject to copyright.