Telstra / R/GA / 2019

Crafting a design system guided by light.

Working with Telstra designers, product owners, marketers and stakeholders to develop a world-class global experience language and digital design system.

The Telstra One Design Language reflected the brand's heritage while pushing it to improve and be accessible for all Australians.

Light in motion brings the Telstra brand to life.

'Light in motion' was the visual concept that brought the the vibrancy, luminosity, colour and mood of the Telstra brand to life in a new way and deliver an inclusive and accessible experience.

Detail for days.

The Design System consisted of hundreds of elements and modules, brought together through user stories that covered a range of scenarios from new phone orders, payment troubleshooting, loyalty programs and retail experiences.

Defining the
role and rules
of motion.

Building on the success of the digital design system, new motion guidelines and templates were created for use across retail, advertising, and social with consistent scalable patterns across all moving content.