Rip Curl / VMLY&R / 2024

Taking surf tracking to new levels.

VML partnered with Rip Curl to redesign their surf tracking app - Search GPS - and open it up to a whole new audience with the launch of an Apple Watch app.

With an increased focus on community building and social sharing, the app has been redesign and rebuilt from the ground up to include competitions, improved tracking and Apple Watch integration.

Your surf history at your fingertips

Compete against friends and Pros

Create Private Leagues to compete with your friends across the world and surf against other Search GPS users at your local break in Boss of the Break, with Rip Curl prizes on the line.

Foundations that don't move with the tide

The app was designed as the first part of a new digital design system for Rip Curl, providing robust foundations for the future.

© All work owned by Elliot Owen and subject to copyright.