Tapping into fan culture for Kayo's app & content

Fox Sports / 2024

A new brand and brand-new website for Brisbane's South Bank

South Bank / 2025

Recruiting for Australia's most important roles

ADF Careers / 2025

Taking surf tracking to new heights

Rip Curl / 2023

A world-class design system for Australia's leading telco

Telstra / 2023

A royal revolution for the mobile generation.

Vodafone /  2021

A delightfully fresh take on dental hygiene.

Bupa /  2022

In my current role as Design Director at VML AUNZ, creativity, connection and craft are the non-negotiable themes of our agency, meaning that designers are constantly pushing themselves and collaborating with creatives, strategists, suits and developers to create everything from high-level concepts to eye-catching campaigns to ready-to-ship products. 

Prior to VML I worked at a range of agencies across London and Sydney, including R/GA, Tribal DDB, and BBH. The letters in the names may change but these agencies all place the same emphasis on creativity and beautiful execution for every brief, from digital banners to billboards to brand identity.

At deltatre I was able to indulge my love of sports and think about how we communicate the intangibles of elite-level competition: risk in golf, momentum in football, scores in cricket. My work there included early concepts for the motion system in the Premier League rebrand in 2016.

Over the years I have developed a wide spectrum of skills and experience which I now apply to every project, whether in a hands-on capacity crafting every pixel, or at a leadership level speaking with clients and internal teams to improve their understanding and execution.

BRAND &
IDENTITY

DESIGN
SYSTEMS

PRODUCTS
& APPS

PITCHES &
CONCEPTS

CAMPAIGN
IDEATION

FRONT-END
DEVELOPMENT

2019 - PRESENT

VML

DESIGN
DIRECTOR

2019

GHO

FREELANCE
DESIGN LEAD

2018 - 2019

R/GA

DESIGN
DIRECTOR

2017

SPACE66

CREATIVE
DIRECTOR

2016

TRIBAL DDB

FREELANCE
DESIGN LEAD

1001 Optometry / VML / 2025

Checking your child's eye health from the photos on your phone

VML developed a world-first AI eye scanning tool that gave parents the chance to check their child's eye health from the photos saved on their phone, brought to life with fun characters that took the worry out of the technology.

Colgate Palmolive / VML / 2023

Making waves for
hearing-impaired athletes

Working with Deaf QAFLW player Jamie Howell, VMLY&R and Steeden designed AFL headgear for Deaf or hard of hearing athletes.

Pitch / Deltratre / 2016

Dreaming bigger with PSG

Aligning the ambitions of Paris Saint-Germain on and off the pitch.

ATP / Deltatre / 2016

The new home of 24-7 tennis

App, web and TV design for the official streaming service of the ATP.

KFC / BBH / 2014

Finger-tapping good

Responsive web and app design for the launch of KFC’s loyalty platform, Colonel’s Club.

Heineken / Space66 / 2017

Talk your way into the ultimate F1 party

AI-powered chat experience with 3 influencers across 3 days. 

© All work owned by Elliot Owen and subject to copyright.