For this AI-powered chatbot I drove the creative concept and led the development of art and copy direction, photography, videography, design, conversation patchways and build with multiple partners.
Working in an embedded team at Telstra's George St offices, I led a team of 6 designers in creating a flexible, future-proof design system for every Telstra interface. Over 4 months we pushed the current brand and pointed the way forward for where it could evolve in the future, documenting everything in a new website with live code snippets.
Channel4 required a site to house all the Team GB medal moments from the 2016 Paralympic games, where users could explore and share their favourites every morning.
Working with the Telstra Retail team, we defined the strategy and execution of content for Telstra stores across Australia, at the same time as creating the motion guidelines and DOOH templates for the brand refresh developed by Maud.
Working with the video streaming platform deltatre had built, we designed the interface for the official tennis streaming service of the WTA & ATP. With over 100 tournaments every year, local blackouts, rain delays and user preferences, great care was taken to produce an unbreakable system.
I concepted and led the production of several social campaigns for The Iconic, giving new life to your grandparents favourite cliches, bringing sexy back for their premium range and adding life to static product shots with illustration and animation.
Leading the team at Tribal DDB Sydney, we designed 40+ pages, hundreds of components and thousands to words for the relaunched volkswagen.com.au. The new content included photography and video shoots for all vehicles, and repurposing global assets where possible.
To launch the Weetabix Ultimate Sports Day we created a new brand that told the world that USD stood for, and all the collateral explaining how to get involved. The logo lived everywhere, from Mo Farah's vest to 20ft banners tied to the ceiling of The 02 in London.
Elliot spent the first 10 years of his career working in advertising agencies in London before returning to Australia in 2016. He has worked across a wide range of disciplines, leading teams on brand design, motion, web builds, interface and global campaigns for Google, KFC, Guinness, Audi and more.
Since returning to Australia Elliot has spent 15 months at R/GA where he led an in-house team at Telstra developing a Design System, and recently played a key role in their new brand guidelines, as well as a new banking product for Standard Chartered.
Elliot is currently working in Sydney helping brands and businesses push their design and creative boundaries with an expert eye for craft and execution.
3D concept & visualization
Interaction & Prototyping