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For Bupa in 2020

An epic new take on an experience in need of a freshen up.

An epic new take on an experience in need of a freshen up.

Bupa wanted to launch a dentist with a difference, so why not a whole new oral experience that is more like a beauty spa with hygienists that are as friendly as your hairdresser. We created a brand as fresh and clean as a peppermint-infused mouth spa, with guidelines for digital, retail, social and everything else, as well an in-studio experience that makes you feel like a million bucks.

Bupa wanted to launch a dentist with a difference, so why not a whole new oral experience that is more like a beauty spa with hygienists that are as friendly as your hairdresser. We created a brand as fresh and clean as a peppermint-infused mouth spa, with guidelines for digital, retail, social and everything else, as well an in-studio experience that makes you feel like a million bucks.

Role Design Director
Agency VMLY&R

For Vodafone in 2020
For Vodafone in 2020

A new class of rulers to reign over the mobile market.

A new class of rulers to reign over the mobile market.

During the peak of COVID-19 lockdown VMLY&R Sydney won the Vodafone Australia account with an idea that put customers in charge, 'You Rule'. We took the idea from pitch to production in 3 months, creating a nation-wide campaign with hundreds of assets including everything from OOH above motorways to social assets and retail packages.  

Role Design Director
Agency VMLY&R

For Telstra in 2019

Designing the role & rules of motion in store and out of home.

Designing the role & rules of motion in store and out of home.

Working with the Telstra Retail team, we defined the strategy and execution of content for Telstra stores across Australia, at the same time as creating the motion guidelines and DOOH templates for the brand refresh developed by Maud.

Role Design Director
Agency R/GA

For Heineken in 2018

Can you talk your way past three AI influencers and into Melbourne’s hottest F1 party?

Can you talk your way past three
ai-powered influencers and into Melbourne’s hottest F1 party?

For this AI-powered chatbot I drove the creative concept and led the development of art and copy direction, photography, videography, design, conversation patchways and build with multiple partners.

Role Creative Director
Agency Space66

For Telstra in 2018

A world-class design system for Australia’s premier communication company.

A world-class Design System for Australia’s premier communication company.

Working in an embedded team at Telstra's George St offices, I led a team of 6 designers in creating a flexible, future-proof design system for every Telstra interface. Over 4 months we pushed the current brand and pointed the way forward for where it could evolve in the future, documenting everything in a new website with live code snippets.

Role Design Director
Agency R/GA

For Weetabix in 2015

A brand-new brand bringing a student’s dream Sports Day to life.

A brand-new brand bringing one student’s dream Sports Day to life.

To launch the Weetabix Ultimate Sports Day we created a new brand that told the world that USD stood for, and all the collateral explaining how to get involved. The logo lived everywhere, from Mo Farah's vest to 20ft banners tied to the ceiling of The 02 in London.

Role Design Lead
Agency BBH

For The Iconic in 2018

Social content for the new age of Australian fashion shoppers.

Social content for the new age of Australian fashion shoppers.

I concepted and led the production of several social campaigns for The Iconic, giving new life to your grandparents favourite cliches, bringing sexy back for their premium range and adding life to static product shots with illustration and animation.

Role Creative Director
Agency Space66

Bio

Bio

Elliot is currently the Design Director at VMLY&R Sydney, working across the agencies output of communications, campaigns, platforms, products and experiences with an expert eye for ideas, craft and execution.

Previously the Design Director at R/GA Sydney, while there Elliot led an in-house team at Telstra developing a Digital Design System and played a key role in their refreshed brand guidelines.

Elliot spent the first 10 years of his career working in advertising agencies in London before returning to Australia in 2016. He has worked across a wide range of disciplines, leading teams on brand design, motion, web builds, interface and global campaigns for Google, KFC, Guinness, Audi and more.

Expertise

Expertise

Brand Design
Creative Ideation
Motion design
3D concept & visualization
Campaign creation
Illustration language
Interaction & Prototyping
Brand architecture
Social content

Clients

Clients

Google
Telstra
Johnnie Walker
British Airways
Samsung
Channel 4
Volkswagen
Heineken
Vodafone

Awards

Awards

Project Revoice for ALS Association
D&AD Black Pencil

Before They Book for World Animal Protection
CLIO Innovation Silver