For Heineken in 2018

Can you talk your way past three
ai-powered influencers and into Melbourne’s hottest F1 party?

Can you talk your way past three
ai-powered influencers and into Melbourne’s hottest F1 party?

For this AI-powered chatbot I drove the creative concept and led the development of art and copy direction, photography, videography, design, conversation patchways and build with multiple partners.

Role Creative Director
Agency Space66

For Telstra in 2018

A world-class design system for Australia’s premier communication company.

A world-class Design System for Australia’s premier communication company.

Working in an embedded team at Telstra's George St offices, I led a team of 6 designers in creating a flexible, future-proof design system for every Telstra interface. Over 4 months we pushed the current brand and pointed the way forward for where it could evolve in the future, documenting everything in a new website with live code snippets.

Role Design Director
Agency R/GA

For Channel4 in 2016

A place to celebrate and share the success of Team GB athletes at the 2016 Paralympics.

A place to celebrate and share the success of Team GB athletes at the 2016 Paralympics.

Channel4 required a site to house all the Team GB medal moments from the 2016 Paralympic games, where users could explore and share their favourites every morning.

Role Design Lead
Agency deltatre

For Telstra in 2019

Defining the role & rules of motion in-store and out-of-home.

Defining the role & rules of motion for
in-store and out-of-home.

Working with the Telstra Retail team, we defined the strategy and execution of content for Telstra stores across Australia, at the same time as creating the motion guidelines and DOOH templates for the brand refresh developed by Maud.

Role Design Director
Agency R/GA

For ATP in 2016
For ATP in 2016

The official new home of 24/7 streaming for tennis fans around the world.

The official new home of 24/7 tennis streaming for fans around the world.

Working with the video streaming platform deltatre had built, we designed the interface for the official tennis streaming service of the WTA & ATP. With over 100 tournaments every year, local blackouts, rain delays and user preferences, great care was taken to produce an unbreakable system.

Role Design Lead
Agency deltatre

For The Iconic in 2018

Social content for the new age of Australian fashion shoppers.

Social content for the new age of Australian fashion shoppers.

I concepted and led the production of several social campaigns for The Iconic, giving new life to your grandparents favourite cliches, bringing sexy back for their premium range and adding life to static product shots with illustration and animation.

Role Creative Director
Agency Space66

For Volkswagen in 2016

A beautiful new Australian home for the worlds biggest car maker.

A beautiful new Australian home for the worlds biggest car maker.

Leading the team at Tribal DDB Sydney, we designed 40+ pages, hundreds of components and thousands to words for the relaunched volkswagen.com.au. The new content included photography and video shoots for all vehicles, and repurposing global assets where possible.

Role Design Lead
Agency DDB Sydney

For Weetabix in 2015

A brand-new brand bringing one student’s dream Sports Day to life.

A brand-new brand bringing one student’s dream Sports Day to life.

To launch the Weetabix Ultimate Sports Day we created a new brand that told the world that USD stood for, and all the collateral explaining how to get involved. The logo lived everywhere, from Mo Farah's vest to 20ft banners tied to the ceiling of The 02 in London.

Role Design Lead
Agency BBH

Bio

Bio

Elliot spent the first 10 years of his career working in advertising agencies in London before returning to Australia in 2016. He has worked across a wide range of disciplines, leading teams on brand design, motion, web builds, interface and global campaigns for Google, KFC, Guinness, Audi and more.

Since returning to Australia Elliot has spent 15 months at R/GA where he led an in-house team at Telstra developing a Design System, and recently played a key role in their new brand guidelines, as well as a new banking product for Standard Chartered.

Elliot is currently working in Sydney helping brands and businesses push their design and creative boundaries with an expert eye for craft and execution.

Expertise

Expertise

Visual Identity
Art direction
Motion design
3D concept & visualization
Campaign concept
Illustration language
Interaction & Prototyping
Brand architecture
Social content

Clients

Clients

Google
Telstra
Johnnie Walker
British Airways
Samsung
Channel 4
Volkswagen
Heineken

Awards

Awards

Project Revoice for ALS Association
D&AD Black Pencil
Before They Book for World Animal Protection
CLIO Innovation Silver